Home What is The PlaceGuide?
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The PlaceGuide is a personalized publication created for distribution to all tenants and visitors at a specific property such as an apartment community or hotel that gives its reader valuable information about the community around them. The high color maps and brief, yet descriptive text showcase community amenities and provide options for:
Dining - restaurants, cafes, fast food, etc.
Drinking - coffee shops, bars, etc.
Entertainment - theaters, putt putt, etc.
Services - auto garages, doctors, etc.
Shopping - retail, grocery, gas stations, etc.
The PlaceGuide then allows these businesses to advertise directly to the people living and traveling within the community around them who are regularly referencing the publication.
How the PlaceGuide can benefit you...
Advertise your business and location more efficiently than ever to your most important market
Business
Owners
effectively channel your advertising dollars into a specific geographic area and turn those living and traveling there into customers ensure your business is noticed by consumers who are making an immediate purchasing decision create a local following through the use of location-based marketing at a fraction of the cost of other medias track your Return on Investment (ROI) to measure the value of The PlaceGuide to your business and Marketing Directors, Ad Agencies, etc.
Market your apartment or hotel property by showing tenants and visitors the attractiveness of the community
Property
Managers
use as a sales tool to increase walk-in closure rate and tenant retention rate for apartment communities increase guest satisfaction rates and assist the concierge by showing hotel guests the positive features of the community showcase the neighboring area of any property to increase the overall opinion thus increasing value of real estate ie. Apartment & Hotel Managers and Marketers
Advertising Advertising with The PlaceGuide will benefit your business by
Geographically channel your marketing budget; location-based marketing
Because each property using The PlaceGuide receives its own personalized publication, each booklet has maps made specifically for that property showing consumers the businesses and services within 1 mile. It's this quality that makes advertisments in The PlaceGuide so very valuable because businesses are advertising specifically to the people that are most important to them, thus eliminating advertising waste.
Get noticed by consumers making immediate purchase decisions
When The PlaceGuide is received by tenants in an apartment community or guests of a hotel, it is considered a decision-making tool that is later referenced to help decide where to eat, where to take a car for service, or what to do that night. The advertisements within The PlaceGuide are not an unwanted nuisance to the reader but a reference to a possible customer who is looking to buy what you are selling.
Create a local following at a fraction of the cost of other media
The PlaceGuide's maps showing your business location and information will drive local consumers to your business and boost your sales significantly in ways that other forms of marketing cannot and with a much smaller marketing budget. This type of focused advertising will create a strong presence from repeat customers because they realize how close you are and they see your ad everytime they need to decide.
Measure Return On Investment (ROI) using special discounts
Track sales from customers who used The PlaceGuide to find your business or to make their purchasing decision to determine what value we bring. Advertise to 1,000 people within a mile of your business for as low as $4.17 a month. Consider the ROI of just one of those 1,000 people turning into a repeat customer because of The PlaceGuide.
It's not more advertising...It's smarter advertising
Contact Us Today
If you received a letter from The PlaceGuide, then we have already begun creating The PlaceGuide for properties in your immediate area with available advertising space. Please contact us to discuss the options available to you.
Properties The PlaceGuide makes your property or hotel look good by making your surrounding community look GREAT
Apartment Properties
Hotel Properties
use The PlaceGuide as an out of the box sales tool that will assist your leasing associates by showing the prospect tenant what is around them thus increasing your sales closure rate for walk-in prospects. Also, existing tenants will see the value of your optimal location which will increase rental retention rates.
use The PlaceGuide as a way to show their guests the many options for entertainment, dining, and services that exist around the hotel. Showing guests where the best places are has long been proven profitable because guests are likely to return and share their recommendations if they are satisfied.
Luxury apartment and condo developments in some major cities have already begun creating map-based sales tools that provide prospect customers with information regarding the community surrounding that particular development. The PlaceGuide is equiped and ready to complete your community marketing tool at a fraction of the cost of a consultant or your in-house staff.
Make concierge services much more detailed. This provides an excellent opportunity for hotels without concierge service to present some information about what to do and where to go while staying at your hotel. Other, larger hotels may find a decrease in personal concierge needs.
sample page spread of the city and neighborhood maps
The PlaceGuide features
Personalized cover page showing images of your property and the surrounding community as well as your property's logo and information
Full color maps showing the location of your property in relation to other major city landmarks
A table showing travel time to important places around the city as well as public transportation information
Apartment community PlaceGuides include information about each public school your property feeds into
Full page spreads of businesses within your area broken out by "Eat + Drink + Entertainment" on one spread and "Service + Shopping" on another page spread
Contact Us Today
Let us know that you want The PlaceGuide...
Sample Sample of The PlaceGuide
This is a prototype of The PlaceGuide created specifically for an apartment property in the South Congress area. The ads in this sample are examples of what a purchased ad would look like. Also, not every PlaceGuide will contain the property marketing information on pages 2 & 3.
Front Cover
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Front Cover -
Page 2 -
Page 3 -
Page 4 -
Page 5 -
Page 6 -
Page 7 -
Back Cover -
Coupon Card
Pages 6 & 7
contains property branding to market the property to possible tenants or buyers.
contain a map showing the shopping and service places within a mile of the property along with ads for these places.
Pages 2 & 3
Coupon Card
contain general information about the property such as location, proximity to city amenities and transit, schools, and travel times to other destinations.
is attached to page 7 and can be easily removed and taken with the reader to get discounts and special deals that businesses are offering. (not shown in sample)
Pages 4 & 5
Back Cover
contains a QR code so the reader can electronically gain more information about the businesses within The PlaceGuide.
contain a map showing eating, drinking, and entertainment places within a mile of the property along with ads for these places.
- Front Cover
- Page 2
- Page 3
- Page 4
- Page 5
- Page 6
- Page 7
- Back Cover
- Coupon Card
About About The PlaceGuide
News
12.1.11
First Edition Funded
Funding for the first edition of The PlaceGuide received and set to be launched in central and south Austin, Texas
6.14.11
The PlaceGuide Prototype
The PlaceGuide final prototype is completed and printed
1.04.11
Renamed The PlaceGuide
The name is changed from GeoDirectory to The PlaceGuide
11.08.10
GeoDirectory prototype
The first PlaceGuide (then called GeoDirectory) prototype is printed at a Kinkos in Austin, Texas
9.15.10
First private funding
A private investor funds initial start-up costs for research and prototype production.
08.23.10
The PlaceGuide is born
The initial idea for The PlaceGuide (then called GeoDirectory) is created at Mercator Geosolutions and pitched to first skeptic audience
The PlaceGuide is a published product that helps people connect with businesses that are located in close proximity through the use of detailed maps and descriptive text. Doing so creates a powerful location-based marketing tool for these businesses relying on local consumer transactions, while also decreasing the consumer's normal travel needs, which means cleaner air and less traffic congestion.
The PlaceGuide is a product created by Mercator Geosolutions
Mercator Geosolutions is an Austin, Texas based geomarketing firm that provides solutions to any problem having a location component by integrating geographical intelligence.
The firm's Principal, Mr. William Shamburg, has extensive experience implementing the use of geographic technologies and locational intelligence in fields including Market Research, Business Site Selection, Real Estate Development, Health Care Policy, Political Elections, Civil Engineering, Land Use Planning, Floodplain Management, and Public Investment.
Contact We would like to talk to you about the benefits of The PlaceGuide
Located here in Austin, we are able to meet with you free of charge to discuss The PlaceGuide and how it can help you.
(512) 680-7148
phone:
request a rate card or media kit ask us a question let us know what you think email:
